Ethel Skin Care
Ethel Skincare is one of the first businesses to subscribe to our SEE MORE promo. The business took the standard pack to bring a new face to their brand and improve their online presence
Ethel skincare is a Nigerian based organic skin care line. It has an offline and an online presence. However it did not have the right branding to push it out of its comfort zone. It lacked engagements on its social media pages, clarity in imagery, good copy-writing and absence of an E-commerce website (shopping website). It also had poor product packaging as regards consistency in sticker types and container choices. The brand was without a brand archetype (A brand archetype is a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity) logo, brand colors and good graphics. It also did not have its own brand logo.